Chrystal Graves CEO & Founder , Liquid

Chrystal Graves is the CEO & Founder of Liquid and the winner of Missouri Startup Weekend 2023.

Chrystal’s extensive journey in the beauty industry has equipped her with the insights salon owners need to succeed.

From booth renting to building salon suites, pioneering hybrid salons, and owning a commission salon, she’s done it all. While successfully operating her salon, she became a highly sought-after consultant by mastering decision-making and strategy for salon operations and client experience. After selling her salon, the demand to scale her solutions to salon owners nationwide was clear, and she founded Liquid.