Lori Coulter Co-Founder, Summersalt

Lori Coulter is a Co-Founder of Summersalt, a sustainable fashion brand known for its high-quality, eco-friendly swimwear, loungewear, and travel essentials.

In 2016, Summersalt began with a serendipitous meeting between Coulter and her co-founder, Reshma Chattaram Chamberlin, at the Gramercy Park Hotel in New York City. Building on her existing swimwear and manufacturing expertise, Coulter had created a business plan for a brand that aimed to change the swimwear shopping experience from intimidating to empowering. Chamberlin asked on the spot about bringing her marketing expertise to the table. It was a perfect fit.

Since its launch in 2017, St. Louis–based Summersalt has enabled thousands of women to rediscover joy and comfort when wearing a swimsuit. The company has expanded to offer loungewear and activewear and has sold more than 3.5 million garments. Its popularity has grown thanks to a loyal fan base developed in part through savvy social media campaigns and limited-edition collaborations with brands like Rifle Paper Co. and L.L. Bean.